Mark Jaffe is a technology and digital media executive with an active consulting business that enables technology, as well as consumer product, service and manufacturing companies, to achieve breakthrough revenue growth with sustainable profits from a foundation of sound strategic analysis and innovation.
Mark has successfully served as a catalyst for growth in the industries of technology, entertainment and consumer products for over twenty years. Now, he has translated that expertise into a successful practice enabling CEOs to strategically grow their companies by realizing and leveraging their company’s true, core value propositions into new and multiple revenue streams. In addition, he has helped his clients restructure their organizations to achieve maximum strategic effectiveness in generating momentum and results.
Before consulting, his track record of corporate leadership spanned the entertainment/consumer products industries including many of the major entertainment companies and studios, as well as successful new ventures in technology and financial services.
While head of Walt Disney Records, Mark capitalized upon his knowledge of the pop and family entertainment marketplace to grow the company’s revenue line from $30 million to $120 million over a five-year period. He was also intimately involved in the rollout and expansion of The Lion King, Beauty and the Beast, Aladdin, and The Little Mermaid franchises during this time.
Prior to Disney, Mark Introduced high quality music programming for children to America with recording artists such as Raffi and grew the A&M Records children's entertainment business from start-up to $14 million within five years. More recently, he held senior level positions at Warner Bros, DreamWorks and EMI.
He also founded and grew Ecadia, a company that successfully developed and sold enterprise software focused upon buying decision systems technology for internet-based B2C and B2B commerce. Subsequently, he spearheaded the growth of Audit Integrity, a financial services software company that assesses the accuracy of corporate financial disclosures for accounting firms, governmental regulatory agencies, D&O insurance companies, and the investment community.
Mark received his Bachelors of Arts Degree in Communications from UCLA and his Masters of Business Administration in Marketing/Finance from the University of Southern California. He also serves on the Executive Committee of the Board of Directors for the Lobero theatre in Santa Barbara.