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1-818-625-3517 Mark@MarkJaffe.com

When the Cure is Worse than the Problem

  • September 14, 2023

Years ago, while training for the NY Marathon, I went to a doctor as I was experiencing pain in my knee.  He proposed immediate surgery. I went to another doctor.  He proposed a noninvasive treatment.  I took that option. It worked.…

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Finding More of Your Best Customers

  • April 18, 2023

My Dad loves to tell the joke about the guy looking for his contact lenses at night under a corner street lamp:  “Where did you lose them?”, a bystander asks.“A few blocks away”, the man answers.“So, why are you looking…

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Recession = More Revenue???

  • January 5, 2023

There were a lot of people talking about the possibility of a Recession last month.   Yet, recessions don't always have to hurt.   “Recession” and “Increasing Revenue” can actually profitably coexist. I am reminded of a furniture company that approached me in…

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Farewell to the Who and McRib

  • November 10, 2022

My friend was so excited to tell me about seeing The Who in concert this week!  “I had to go. I’ve heard this is their last tour date in Los Angeles – we will never get to see them again!” This week…

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Make More Money and Feel Good, Too!

  • November 1, 2017

Last week, Tesla announced that it had used its solar panels and batteries to restore reliable electricity at San Juan’s Hospital del Niño. This was a mere three weeks after Elon Musk first tweeted that he had already built power…

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Are You Ignoring Your Best Customers?

  • August 1, 2017

As I trekked up the steep side of a remote volcano on the island of Bali in the 3am darkness en route to a spectacular sunrise at the top, it occurred to me that I was not the oldest person…

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Why Luck Executives Aren’t Lucky

  • February 1, 2017

I work with many CEOs who lament they and their business can never catch a lucky break. It just seems that their competitors always get the leg up with new opportunities, and they have to work so hard just to…

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What Cows and Employees Have in Common

  • July 1, 2016

I recently viewed a Ted talk by the Prime Minister of Bhutan, who spoke about how all development in his country is driven by "Gross National Happiness, a pioneering vision to improve happiness and well-being of his people.” That’s right…

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Increase Revenue With Free Burritos!

  • February 1, 2016

Chipotle gave me a free burrito yesterday. Grilled steak, fresh guacamole, grilled bell peppers, and all the other tasty ingredients that make me happy.  I think I’ll go back and pay for one next time.  And the time after that,…

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