Is it Bad to Like Some Customers More than Others?
I love my Dad. Not only is he a wonderful and amazing human being, but he is also a really smart guy. And, in a very familiar refrain from my teenage days, once again I have to acknowledge that he…
A Revenue Generating Secret – from a Law Firm!
Try to guess the most visited law firm web site in the world today. It’s not Baker McKenzie (#1 in worldwide revenues at $2.3B), or DLA Piper (#2 worldwide), and definitely not LA’s biggest firm, #4 worldwide Latham and Watkins,…
How to Apply a Make-up Artist’s Wisdom To Increase Your Revenue
I have always admired the simplicity and truth in Charles Revson’s (Revlon) famous fifty-year old quote “in the factory we make cosmetics, and in the drug store we sell hope.” After all, what women really want is not a one-ounce…
How To Make More Money Without Changing A Thing
Acorda Therapeutics just announced that a drug that generated $266 million last year in revenues from helping patients with MS might now be useful for patients who suffered strokes. And, they are commencing research to see if the same drug…
How to Make a Lot of Money in a Short Period of Time
I watch basketball maybe once or twice per year. But I couldn’t help getting caught up in the Cinderella story of March Madness, 2013 – Florida Gulf Coast University (FGCU). For those of you who watch even less than me,…
Are You in the Right Business?
I recently read an article claiming that McDonalds was not in the fast food business, but was in the real estate business. The company buys locations and leases them to franchisees, using fast food as a way of ensuring stable…
Looking For Love in All the Right Places (and Right Times!)
It’s almost Valentine’s Day, and I have a lot to say about online dating. But somewhere in between reading that I must love dogs or the admonition of “NO SERIAL DATERS” (I don’t know what that means, but it sounds…
How to Feel Good in 2013
I was not surprised to find out that my three personal New Year’s resolutions were also listed in the top ten resolutions of all Americans. I was surprised to find out, however, that every resolution on that list had the…
Is Your Company Asleep in a Cave?
I recently returned from a ten day travelling and trekking trip in the mountains and deserts of Morocco. After one particularly challenging trek up a steep gorge on the edge of the Sahara desert, we encountered a nomadic family who…
Does Your Company Think Like a Fraternity?
My son’s fraternity had a huge problem. The University of Colorado had banned alcohol during rush parties. Fraternities use rush parties to get pledges. Alcohol makes freshman boys happy. Happy freshmen are easier to convert into pledges. More quality pledges…