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1-818-625-3517 Mark@MarkJaffe.com

Looking For Revenue in All the Wrong Places

  • March 1, 2018

My Dad loves telling the story about the guy who was on his hands and knees looking for his contact lenses one night under a street lamp. When a stranger asks exactly where he lost the lenses so he can…

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Make More Money and Feel Good, Too!

  • November 1, 2017

Last week, Tesla announced that it had used its solar panels and batteries to restore reliable electricity at San Juan’s Hospital del Niño. This was a mere three weeks after Elon Musk first tweeted that he had already built power…

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Are You Ignoring Your Best Customers?

  • August 1, 2017

As I trekked up the steep side of a remote volcano on the island of Bali in the 3am darkness en route to a spectacular sunrise at the top, it occurred to me that I was not the oldest person…

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Why Luck Executives Aren’t Lucky

  • February 1, 2017

I work with many CEOs who lament they and their business can never catch a lucky break. It just seems that their competitors always get the leg up with new opportunities, and they have to work so hard just to…

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What Cows and Employees Have in Common

  • July 1, 2016

I recently viewed a Ted talk by the Prime Minister of Bhutan, who spoke about how all development in his country is driven by "Gross National Happiness, a pioneering vision to improve happiness and well-being of his people.” That’s right…

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Increase Revenue With Free Burritos!

  • February 1, 2016

Chipotle gave me a free burrito yesterday. Grilled steak, fresh guacamole, grilled bell peppers, and all the other tasty ingredients that make me happy.  I think I’ll go back and pay for one next time.  And the time after that,…

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How to Lose $220 Million Very Quickly

  • August 1, 2015

I have definitely learned to love Amazon Prime.  The tangible benefits – free two day shipping and free TV/movie/music streaming, not to mention free photo storage and a free Kindle lending library – clearly seem worth the low $99 yearly…

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The Three Things that Drive Purchases

  • July 1, 2015

I just spent a disproportionate amount of money to have a snack basket of chips and dips and other munchies delivered with a balloon to my son at his new office to commemorate his first day at work as a…

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