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1-818-625-3517 Mark@MarkJaffe.com

The Reason Commercial Radio Hasn’t Died.

  • April 1, 2015

And It Isn't What You Think! I admit it.  I really love Spotify.  Where else can you get “stations” like ‘Weekend Hangouts’, “The Happy Hipster’ or “Smart is the New Sexy?”  Curated music that is designed for whatever mood I…

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One Way to Outsmart the Competition

  • March 1, 2015

Santa Monica has no shortage of coffee shops.  Most interestingly, it also has no shortage of independent coffee shops, likely right across the street or on the same block as a Starbucks or Coffee Bean.  And they are very successful. …

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How to Make Anyone Fall in Love With You

  • February 1, 2015

(Or Your Product, Or Your Service) I had a really fun dinner at a Thai restaurant by the beach with a single female friend pondering the unanswerable question – what exactly makes two people fall in love?  We pontificated and…

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How Your Business Could Be Blindsided In A Bad Way

  • November 1, 2014

A recent blog post, Peak Google, caused a fair amount of debate when it suggested that Google’s dominance of the online advertising market could be eclipsed by another phenomenon – native advertising.  Notice that I didn’t say displaced or pushed…

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How to Make Money Forever

  • August 1, 2014

I was in Carmel, California last weekend after an absence of over 25 years, and was struck by how much I liked the same simple pleasures of Carmel’s environment – the sight and sound of the waves crashing against the…

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One Thing That Saved the Music Business

  • June 1, 2014

I left the music business in 1999, right around the time that Napster and other peer-to-peer file sharing businesses were giving consumers the ability to pirate recorded music for free. Recording artists soon turned to live performances as a way…

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